What is the Golden Ratio?

• The Golden Ratio is a set of guiding principles designed to help you achieve balance and proportion according to an individual's unique face shape.
• It is the key step in finding the perfect brow shape that best suits your client's face.
• The Golden Ratio involves establishing 3 points; front of brows, the highest point of the arch, and the tail end of brows. 

Follow the steps below to find the golden ratio points for your client. Use a sharpened wax pencil to mark point A, B, C, D. 

Step 1: Find the starting point of front of brows

• Draw a vertical line from the middle of nostrils to the beginning of the brow (point A).
• Point A can also be shifted to align with the edge of the nose, where the brow hairs naturally start OR the tear duct depending on the client's preference.

Step 2: Find the highest point of the arch

• The highest point of the arch can either align with the edge of the iris or the outer corner of the eye.  
• An alternative way is to draw a diagonal line from the edge of the nose to the edge of the pupil.
• Mark all the points and take the best one based on where the client's brow hairs are at the highest point or using the brow ratio: 2/3 should be the front of the brow to the arch point and 1/3 should be from the arch point to tail. 

Step 3: Find the end of the tail

• Draw a diagonal line from the edge of the nose to the outer corner of the eye (point C).
• The tail end should not be lower than the bottom of the brow fronts (point E) as the brow shape can look droopy if it is lower. Ideally, point D should be on the same horizontal level as point E.