TIPS FOR BEGINNING A SUCCESSFUL PMU BUSINESS
Start as you mean to go on and allow your business to evolve with time without losing its identity.
- Look at who is your market (clients) and where to find them (location).
- Evaluate the best branding for your business whether it is a business name or operating under your own name.
- Get your certificates. Ensure clients can see this and your insurance.
- Create a portfolio of your works on ipad, a hard copy brochure and in addition a reception TV with your treatment photos rotating with case studies.
- Open events are good for creating awareness at the location you work from. Offer a promotional saving if starting out.
- Recommend a friend schemes are a must.
- The obligatory business cards, flyers, brochures and website are a first.
- Decide whether your services will be from one location or if you wish to visit clients to capture a wider footfall.
- Network with local businesses to create referral schemes, offer to perform a heavily discounted treatment on a salon/clinic owner in return for reduced room hire or marketing on their web site.
- Do not agree to a high commission % when negotiating a room hire. You bring kudos to a clinic and a new footfall of clients. They need to see your services as valuable.
- Keep up to date with blogs and whilst funds are limited create your own editorials and send them to magazines with interesting content and photos.
- Set up a separate bank account to follow and repost your business expenses.
- Lastly, there are amazing deals out there particularly with Paypal and other providers. Get yourself a card machine to take deposits and receive payments.
Hi there! When you explained that it’s better to obtain a verified certification first before starting our make-up establishment, it definitely grabbed my interest. My former coworker has been thinking of becoming a professional makeup artist. He’s now going through some options to help him learn more about the job. I’ll share this information with him so he’ll get a proper guidance afterwards. https://unionbeautylab.com/union-beauty-school
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